How often do you see a television commercial that makes you laugh out loud? Hands down, my favorite right now has to be the Old Spice Ad: The Man Your Man Could Smell Like.
Not only is it funny, but it is spot-on for its target audience: the been-married-a-few-years-or-more wife who picks up soap for her family while grocery shopping. Axe fantasies are something dating men buy into and gramps goes for the traditional Irish Spring or Dial, bar soap most likely. This just so happens to be the largest portion of the romance genre's target audience. I see some serious parallels, don't you? Brava, Old Spice.
My other favorite ad right now is the Google Love Story. So brilliant in its simplicity.
What is your favorite commercial, now or of all-time?